Meet Flo · AI for small business

Every call answered. Even at 2 AM.

Flo is Flogenta’s AI assistant. She answers your calls day and night, takes the name, number and problem, gets urgent calls to the right person and logs every call. No extra staff.

Answers 24/7 Works on your existing number Gets urgent calls to your team

Pay only after it works. No long contracts.

Flo · Heronfield Air's assistant
Sample call · Thu 2:14 AM
01:42
  1. FloThanks for calling Heronfield Air. I'm Flo, the office's AI assistant, and this call may be recorded. How can I help?
  2. CallerOur AC just stopped and it's 84 degrees in the house.
  3. FloSorry to hear that. Is anyone at home elderly, or is there a medical need I should know about?
  4. CallerMy mom is 78, yes.
  5. FloThen I'm treating this as urgent. I'm connecting you to the on-call technician now.
Urgency flagged Transferred to on-call tech Owner alerted by email Call logged with every detail
Example conversation

Who it’s for

Knows how your business actually runs.

Every Flo is built around one business: your services, your hours, your rules. Here is how that looks in three kinds of business.

Your business

Don’t see your industry? Flo still fits.

If your business runs on phone calls, appointments, service requests or new leads, we build Flo around your services, your hours and the way you work.

Tell us about your business

Ground rules

What Flo will never do.

An assistant that guesses loses you customers. Flo follows your rules, and these never change.

  • Make things up.If she doesn’t know, she takes a message and tells the caller when you’ll call back.
  • Quote prices or promise visit times.Your team does that.
  • Give medical, legal or financial advice.She takes the details and passes them to you.
  • Give, confirm or change wire or payment instructions.She sends callers to their title company.
  • Confirm whether someone is a patient or client.Your customers’ privacy comes first.
  • Pretend to be human.Every caller hears that she’s an AI assistant.

Try Flo

Don’t take our word for it. Call her.

Hear how Flo would answer your customers. Watch a sample call, or call her yourself.

Try it now

Call Flo now

A quick check that you’re a person, then the number is yours.

  1. Tell Flo what kind of business you run.
  2. Call in as one of your own customers. She answers as your business.
Not sure what to say? Try

    You’ll be talking to an AI. Calls may be recorded. Most calls take about five minutes.

    Just looking?

    See a sample call

    Watch Flo handle a typical call, start to finish. No phone needed. About a minute.

    What missed calls cost

    Every missed call is a customer calling someone else.

    Put in your own numbers. It takes ten seconds.

    After hours, on weekends, or while you're busy with a customer.
    $
    What a typical new customer is worth to you. The industry buttons fill in example numbers; change them to yours.
    Walking to a competitor

    $4,550

    a month, in customers who called and didn't get through

    That's about $54,600 a year.

    Keep those calls

    A simple estimate: missed calls a week × 4.33 weeks × the share who would have become customers × the value of a customer. Your numbers, not ours.

    How it works

    Live on your number in three steps.

    Step 1

    We learn your business

    We learn your services, hours and how you want each kind of call handled, from your website and a conversation with you. Then we build Flo around it. Your callers can hear any name you choose.

    Step 2

    You decide when she answers

    Keep your existing number. Your phone can ring first, with Flo picking up only when nobody gets to it. Or send her after-hours calls, or every call. Test her yourself before she goes live.

    Step 3

    It keeps getting better

    We review real conversations with you and tune her answers, urgent rules and transfers as your business changes.

    • Done for you. We build and tune it. No app to learn.
    • Tested before it goes live. Dozens of practice calls, every time.
    • Your industry’s rules built in. From urgent calls to privacy.
    • Local and personal. Built and supported in Florida.

    Your morning, sorted

    Last night's calls, sorted before your coffee.

    Every call lands in your call log with what happened and what needs you next. The morning starts with a short list, not a pile of voicemails. Pick your industry to see one.

    8:00 AM · 6 calls · 2 need you first
    1. AC tune-up request · prefers Fridayrequest
    2. Asked about financing · answeredanswered
    3. Water heater leaking in the garageurgent
    4. No cooling · 78-year-old at home · tech connectedurgent
    5. New customer · estimate for a new AClead
    6. Billing question · message for the officemessage

    Your options

    Three ways to answer the phone when you can't.

    An honest look at what you get with each.

    What you getDo-it-yourself AI appAnswering serviceFlogenta
    Who sets it upYou doThey do, from a scriptWe do, from your website and a call with you
    Your timeAbout 20–40 hours to set up, then 2–4 hours a monthAbout an hour on a setup call, then updates when things change2–3 hours: a 30–60 minute call with you, then you test her yourself
    How well it knows your businessWhat you type inA script of common questionsYour services, hours and rules, built in
    Tested before customers hear itUp to youVariesYes, on dozens of practice calls
    Your industry's rulesGeneralGeneralBuilt in: urgent calls, privacy, wire-fraud safety
    Who you call when something's offA help centerTheir support teamThe person who built it
    Typical priceAbout $29–$300 a monthAbout $50–$450+ a month, often per call or minuteFrom $349 a month, plus $500 one‑time setup
    Pay only after resultsNoNoYes, for your first 30 days

    Prices are typical published prices for each kind of service as of October 2026. Time estimates are ours, based on typical setups. Every provider is different.

    Surendra Beechagonda, founder of Flogenta

    Who you'll work with

    A real person, right here in Orlando.

    Hi, I'm Surendra Beechagonda, founder of Flogenta, here in Orlando.

    For over twenty years I've built technology that has to work the first time. I started my career in 2002 as a founding member of a software start-up, Neuron Software Solutions. At Cisco, I spent 17 years leading technology programs worth millions of dollars, keeping products running for the businesses that depended on them. Most recently, I built an AI assistant that 98% of teachers adopted and now use every day.

    I've also run my own independent business for ten years, so I know the other side too. A missed call isn't just a missed call. It's a customer who's now calling someone else.

    That's why Flogenta works the way it does. I build Flo for your business, test her on dozens of practice calls before she answers a real one, and I'm the person you call when anything needs to change.

    When you work with Flogenta, you work with me.

    Founding clients

    Be a founding client. We'll make it worth it.

    Founding offer · Limited spots

    25% off setup and your first 6 months

    That’s $375 setup instead of $500, and $262 a month instead of $349 on our starting plan. Then the standard price. In return, we ask for an honest testimonial and permission to share your results.

    For every new client

    Pay only after you see results

    Before Flo goes live, we agree on what success looks like for your business. After 30 days we look at the numbers together. If we hit the goal, you pay. If we don't, you don't.

    Claim a founding spot No long contracts. Month to month after that.

    Questions

    Everything owners ask us first.

    Still wondering about something? Ask us and we’ll answer within one business day.

    What is Flo?

    Flo is an AI assistant that works as the front desk for your business. She answers calls day and night, answers common questions, takes messages and appointment requests, gets urgent calls to the right person and keeps a log of every call. Where we can connect your calendar, she books appointments too. Your callers hear the name you choose.

    Does it sound robotic?

    No. Flo speaks in a natural voice and follows your way of doing things. She tells callers up front that she’s an AI assistant. It’s the honest way to do it, and more states are starting to require it. Don’t take our word for it: call her now. Tell her what kind of business you run, and she’ll answer as yours.

    Do I keep my phone number?

    Yes. You keep your existing number and forward calls to Flo. You choose when: only after hours, when your line is busy, or all day. You can change this or switch it off at any time.

    What happens if Flo doesn’t know the answer?

    She never makes things up. She takes a detailed message, tells the caller when to expect a reply, and sends it to you right away. Urgent calls are flagged to your team right away, and put straight through to your on-call person if you want that.

    How much does it cost?

    Plans start at $349 a month, plus a one-time $500 setup. The monthly plan includes up to 500 minutes of calls, enough for about 150 to 250 typical calls. If you get more calls or want Flo to handle more, we size a plan to fit and give you a clear price after a short call, before anything goes live. No surprise bills: we tell you when you reach 80% of your minutes, before anything extra is charged. You pay nothing, setup included, until you see results in your first 30 days, and our founding clients get 25% off setup and their first six months.

    Why not a cheaper do‑it‑yourself AI app?

    If you have the time to set one up, test it and keep fixing it, a do-it-yourself app can work. Flogenta is for owners who would rather not. We build Flo around your business, test her on dozens of practice calls before a real caller hears her, and build in your industry’s safety rules, from urgent calls to patient privacy and wire-fraud warnings. Then we keep tuning her with you. You get one person to call, and you pay only after she works.

    How long does setup take?

    Most businesses are live within two weeks. We sit down with you, learn your services, hours and how you want every kind of call handled, and build Flo around your business. She already knows the safety rules and questions your industry needs, so we spend our time on what makes your business yours. You test her yourself before she answers a single real call.

    Is it HIPAA-ready for dental offices?

    Flo is built for HIPAA workflows and keeps patient details out of ordinary email. Before a dental or other healthcare office goes live, we sign a Business Associate Agreement with you, and every vendor that handles patient information has signed one too.

    Are calls recorded?

    Calls can be recorded and transcribed so you can review what happened. Callers are told at the start of the call, as Florida and many other states require. Recordings and transcripts are kept for 30 days. Your call log lives in your own Google Sheet, for as long as you choose.

    Can an AI voice put my buyers at risk of wire fraud?

    Flo always tells callers she’s an AI assistant, and she never gives, confirms or changes wire or payment instructions. If a buyer asks about wiring money, she tells them to call their title company at the number on their contract, and she alerts you right away.

    Which tools does Flo work with?

    Flo sends email alerts, transfers urgent calls and keeps a call log you can open anytime. Where we can connect your calendar, she books appointments directly. We add text messages and other tools as we connect them, and until a tool is connected, she sends you the details instead.

    Book a demo

    Hear Flo answer your calls.

    Tell us about your business and we'll set up a live demo that uses your services and hours.

    Prefer email? hello@flogenta.com